Blog
Notes for people who built something
How to find customers without becoming a marketer, and why that job got harder just as building got easier.
You shouldn't have to become a marketer
Building the product is your job. Finding the people is Balloon's: a loop that keeps working while you stay in the work you actually want to do.
One post is not a marketing plan
Attention fades. The people you want to reach keep scrolling. Here is why showing up once is not enough, and what a marketing person does instead.
Your website is enough to start
You already explained the business on your site. You should not have to explain it again in a brief before anyone can help you find customers.